The Old Manor Hotel

Branding • Web

Revamping a beloved hotel with a new focus and identity.

The Old Manor Hotel in Lundin Links, Fife, is one of the highest-rated hotels and venues in the region. However, with poor performance and conversion rates on their existing site, they approached SBP Creative with a desire to rebrand of their entire identity, spanning digital, marketing and print.

From golfer's retreat to boutique hotel.

I was involved with this project from the beginning, assisting with developing concepts for a new identity and early mockups for how it might be used on a website. I was subsequently tasked with producing a prototype version of the website. This allowed us to simplify the navigation, condense the site map, and create consistency with calls-to-action. With this completed, I then began work on bringing it to fruition in WordPress.

The new website was launched in Spring 2018 and has delivered on improving online bookings both for rooms and restaurant tables. Multiple items of stationery, signage, and marketing materials have also been updated with the new branding, and this has continued to expand over time.

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